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On Brand Power

1.	Showing the brand relevance from the marketing and sales point of view
2.	Clarifying the entire brand category relevance for consumers within the commodity categories map
3.	Defining the brand coverage and brand stridence
4.	Measuring the brand power and defining brand strengths and weaknesses
5.	Recommending a brand building strategy
6.	Mapping consumers relation to the brand and the brand loyalty degree
7.	Comparing the opinion leadership rate among the consumers of all brands within the category
8.	Defining consumer groups according to their lifestyle patterns