Taking into account customers’ responses to more than 500 questions regarding
their lifestyle, Brand Power maps their attitudes, activities, purchase
behaviour and preferences in long- as well as short-term periods.
The Lifestyle part of Brand Power provides the following information:
- consumers’ attitudes, opinions and behaviour
- consumers’ daily activities and rituals
- consumers’ purchase habits and current property
- consumers’ self-characteristics
- consumers’ socio-demographic profile
