The Brand Power study is a unique product, result
of cooperation between
Ipsos Tambor and
Fabrika
with the objective of creating a highly sophisticated tool for collecting information
on brands and their users in both the Czech and Slovak Republics.
Brand Power is based on a quantitative representative survey with
an annual update. One of the unique features of Brand Power is the possibility
of providing year-to-year comparisons (since 2003).
Brand Power defines individual brands positions within the market and
in the mind of the consumer audience analysing the brand strengths, weaknesses,
as well as potential communication shortcomings. Brand Power is focused on both
brand image and consumers’ lifestyle patterns identification and segmentation.
Using a 1,000 respondents sample aged 16 to 65, Brand Power analyses:
